Professional
workflow
1
Internal Analysis
Internal analysis is the first step because it helps us clearly understand where your brand stands today, so we can build an effective strategy for your brand of tomorrow.
EVALUATION of the brand's current positioning, values and competitive differentiation
ANALYSIS of existing market assets, channels and performative metrics
ASSESSMENT of internal processes and operational efficiency
SWOT ANALYSIS (Internal strenghts and weaknesses, external opportunities and threads)
AUDIT OF DIGITAL presence (website, SEO, paid media performance)
2
Design Strategy
The design phase is directly connected with the Internal analysis. It defines which activities to activate based on your brand’s business objectives and set clear KPI’s to measure results.
DEFINITION OF THE BRAND strategy and long-term vision
DEVELOPMENT of brand positioning and value proposition
DEFINITION VISUAL IDENTITY: naming, logo design and every brand’ visual identity support
DELIVERY and tone of voice,
SOCIAL MEDIA strategy
CONSISTENCY ACROSS all channels (website, social media channels, brand identity)
DEFINE strategic objectives and KPI’s
3
ACTION PLAN
The action plan puts our strategy into practice, outlining all the steps we take to bring the design strategy into life
a
Starting Point
SET UP: brand name (if necessary), brand logo and visual identity coordination design
b
Online Activities
WEBSITE
WEBSITE MANAGEMENT and care
CAMPAIGNS: Meta Ads and Google Ads and performance tracking
SOCIAL MEDIA MANAGEMENT:Instagram, Facebook, Linkedin, TikTok
SHOOTING PHOTO
SHOOTING VIDEO
COMMERCIAL
GRAPHIC DESIGN
WEB STRATEGY
c
Offline Activities
BRAND COLLATERAL: decks, brochures, sales kits, event materials, business card, branded items, packaging, etc
EXHIBIT DESIGNS
INTERIOR DESIGNS
4
Evaluate efficiency and monitoring growth
in the final phase, we monitor performance against defined KPI’s and budget set in the action plan, ensuring every result is measured and aligned with the strategy. You can see real impact and take the next step with confidence.
